During the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.
For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.
Read MoreWelcome to this week’s edition of magnet. We’ve got lots of data for you this week.
Enjoy.
Read MoreWelcome to another week of magnet. The bluest month of the year is almost up (it’s gone fast, hasn’t it?!) so grab a hot drink and settle in for this week’s edition.
Enjoy.
Read MoreLast week, the IPA Bellwether Report for Q4 last year was released. There seems to be great optimism looking to 2022, as well as an equal share of risks and opportunities for businesses to be aware of.
Read MoreResearch has been seeing many emerging trends in travellers since the pandemic fundamentally changed the priorities, values and behaviour of travellers. What’s interesting is that the staycation, and holidaying locally is still a strong contender in these statistics.
Read MoreWelcome to this edition of Magnet. This week we’re delving deep into creativity in content, and proudly talking about one of our own campaigns!
Enjoy.
Read MoreThis week we’re welcoming Keamus Setna to MAG! Find out more about him here!
Read MoreThis week we’re talking about a new Spotify feature, a green planet and a cup noodle mop!
Enjoy.
Read MoreThe metaverse has been making a splash lately, and we’re here to tell you what exactly it is, and how brand & marketers alike are utilising it.
Read MoreHappy New Year! We hope you’re all rested and ready for the new year ahead. It seems the industry is kicking off 2022 with brand new campaigns, so grab a drink and sink into the first Magnet of 2022.
Enjoy.
Read MoreIt’s New Year’s Eve, and on the last day of the year, we’re going to discuss marketing predictions and trends for 2022- which begins tomorrow. How time flies!
Read MoreIt’s been a busy year for the industry, as well as difficult. The effects of the pandemic are still affecting everything around us, but as an industry, we’ve shown resilience and that’s shone through in the campaigns this year. In no particular order, we’re taking a look at some of our favourites.
Read MoreIt’s the last edition of Magnet this year! In a year of uncertainty, we’d like to thank you for reading along, and we hope you’ve enjoyed Magnet in 2021. This is the last edition of the year, but over the festive break we’ve got some perfectly timed end of year blogs coming your way on mediaagencygroup.co.uk/blog and over on clicktapmedia.com/blog. So please feel free to check those out!
From the bottom of our hearts, team MAG wishes you a very MAGnificent Christmas, and a Happy New Year.
See you in 2022.
Read MoreAs Christmas nears, we got into the festivities before we break up for the year.
Read MoreAs promised, the TV ad wrap up is back! We all love a feel-good poignant TV ad, and we’ve chosen X to look back on, from August to December.
Read MoreWe’re very excited to welcome Nick to MAG!
Read MoreThis week we’re talking about supporting local businesses, a new sweet Christmas campaign and another way shopping habits have changed.
Enjoy.
Read MoreWe’ve gone from snow to rainstorms, so grab a hot drink and settle in with this week’s magnet.
Enjoy.
Read More
