During Ramadan, McDonald’s digital billboards display empty packaging throughout the day and only reveal food at sunset. It’s a smart demonstration of timing, empathy and culturally fluent creative execution.
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3D digital billboards are transforming OOH advertising. Here is why they work and how MAG brought the format to life during Drake’s Manchester concerts.
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January 2026 became ITVX’s biggest month on record, with soaps, reality and drama combining to deliver 383 million streams. Here’s what fuelled the growth and why it matters.
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UK ad spend is set to pass £50bn in 2026, driven by strong growth in TV, VOD search, online display and digital audio. This article breaks down the latest AA/WARC data and outlines what mid-sized brands should prioritise to stay competitive and maximise ROI.
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From historic kit deals to modern commercial partnerships, England’s men’s and women’s World Cup teams offer brands a powerful platform rooted in national pride, global reach and cultural relevance.
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As HFSS rules reshape food marketing, fast food brands are turning to ooh advertising to introduce new menus at scale.
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With HFSS advertising now restricted on TV and VOD before 9pm, brands must rethink media planning, creative strategy, and channel mix to maintain visibility and growth.
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Ambient ads place brands on unexpected surfaces across the UK, from high streets to gyms and commuter hubs. This guide covers where to run them, popular formats and how to plan creative that fits the setting and more.
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From iconic John Lewis moments to 2025’s standout ads by Waitrose and Samsung, this blog highlights festive campaigns that continue to inspire and connect with audiences.
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3D and anamorphic billboards are transforming outdoor advertising. This guide explains how the format works, showcases global case studies, and outlines how brands can activate their own high impact campaign.
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Media Agency Group brings Dutch Barn Vodka’s “Positively different” campaign to life, using tube and bus advertising in London to extend creative reach and amplify awareness for the British vodka brand.
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I’m A Celebrity 2025 reveals how linear TV can still win younger viewers by blending live broadcast with creator style editing, interactive elements and social first content that encourages real time engagement.
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A clear narrative on how brands prepare for Black Friday, how the advertising landscape changes throughout November and why OOH and transit media play such a major part in driving visibility.
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Discover how UK Christmas markets like London’s Winter Wonderland and Manchester’s Christmas Market offer golden opportunities for brands to engage festive shoppers through creative, high-impact advertising strategies.
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From Pepsi vs Coca-Cola to Apple vs Samsung, rivalries in advertising have shaped some of the most iconic campaigns in history. Learn how competitive tension sparks creativity, amplifies visibility, and fuels memorable OOH storytelling.
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Explore two of the most talked-about outdoor advertising campaigns for Stranger Things. Learn what made them stand out and what brands can learn from their success.
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Across the UK, theme parks, brands, and media channels are transforming Halloween into a multi-platform spectacle. Here’s how the nation’s fright nights are driving creative advertising online and outdoors.
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Explore the biggest marketing and advertising summits to attend in 2026, from London to Hamburg, and discover how to make the most of each event.
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