Cinema advertising offers brands a unique way to connect with engaged audiences. Explore what makes it effective, how it’s executed, and which brands benefit most.
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Sports advertising in the UK thrives on emotion, passion, and visibility. From the Lionesses’ 2025 Euros to Premier League campaigns, discover what makes sports marketing effective.
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Instagram and LinkedIn are transforming digital advertising, challenging Google Ads while working alongside out of home advertising such as billboards and transport ads.
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Mascots turn packaging into stories. From M&M’s to Dubai’s local heroes, discover why characters boost engagement, when they work best, and how to create a lasting impression.
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Celebrity-led brands are booming, but not all campaigns succeed. Here’s a look at what works, what doesn’t, and what advertisers can learn from their approach.
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The marketing landscape is facing two seismic shifts. On one side, AI-powered search engines such as ChatGPT and Co-pilot are reshaping…
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In a world where consumers are constantly inundated with generic, AI-generated, one-size-fits-all messages, how can brands stand out and build…
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On Thursday 12th June, the MAG team was invited to the annual ITV Showcase - An evening that brings insight, product launches, industry experts and ITV…
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The way people discover information is evolving and fast. What began with voice search is now expanding into a new era of AI-assisted discovery and interaction. Today, people…
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As marketing budgets tighten, advertisers are looking for smarter, more efficient ways to connect with audiences. Dynamic digital out-of-home (DOOH) advertising…
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It’s no secret that marketing has changed - and fast. In a world where attention spans are shorter and expectations higher, UK brands are leaning into…
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The landscape of television advertising in the UK has undergone significant changes in recent years, with the rise of subscription platforms…
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At Media Agency Group, we take pride in creating bold, impactful media campaigns that drive results and amplify brand visibility. Our most recent…
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Christmas 2024 brought some amazing content across Linear, VOD and Streaming for viewers, with millions of viewers across many channels and…
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As we enter a new year, it's the perfect time to look back at the most game-changing updates across the digital world. And let’s be honest, there have been…
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With the holiday season in full swing, retailers are competing for attention in the crowded advertising space. UK brands are leaning on creative and…
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Whether you headed to the cinema or settled in for jungle antics, there was no shortage of entertainment in November.
The cinematic year of 2024 has been nothing short of spectacular, with box office hits, highly anticipated sequels, and exciting upcoming…
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In an interesting turn for UK radio, commercial stations, which recently reached a record-high listening share of 55%, saw a slight dip to 53.3% in Q3. Meanwhile, the…
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