On Thursday 12th June, the MAG team was invited to the annual ITV Showcase - An evening that brings insight, product launches, industry experts and ITV…
Read More
The way people discover information is evolving and fast. What began with voice search is now expanding into a new era of AI-assisted discovery and interaction. Today, people…
Read More
As marketing budgets tighten, advertisers are looking for smarter, more efficient ways to connect with audiences. Dynamic digital out-of-home (DOOH) advertising…
Read More
It’s no secret that marketing has changed - and fast. In a world where attention spans are shorter and expectations higher, UK brands are leaning into…
Read More
The landscape of television advertising in the UK has undergone significant changes in recent years, with the rise of subscription platforms…
Read More
At Media Agency Group, we take pride in creating bold, impactful media campaigns that drive results and amplify brand visibility. Our most recent…
Read More
Christmas 2024 brought some amazing content across Linear, VOD and Streaming for viewers, with millions of viewers across many channels and…
Read More
As we enter a new year, it's the perfect time to look back at the most game-changing updates across the digital world. And let’s be honest, there have been…
Read More
With the holiday season in full swing, retailers are competing for attention in the crowded advertising space. UK brands are leaning on creative and…
Read More
Whether you headed to the cinema or settled in for jungle antics, there was no shortage of entertainment in November.
The cinematic year of 2024 has been nothing short of spectacular, with box office hits, highly anticipated sequels, and exciting upcoming…
Read More
In an interesting turn for UK radio, commercial stations, which recently reached a record-high listening share of 55%, saw a slight dip to 53.3% in Q3. Meanwhile, the…
Read More
As the chilly season sets in, we’re excited to announce the launch of an OOH campaign for Vicks Triple Action VapoDrops. Running across the month November, this…
Read More
There’s been a long-standing belief in the advertising world that brands should avoid placing their ads next to certain types of news stories, especially…
Read More
A couple of weeks ago, our planning and digital team attended The Future of Media event in Manchester, a dynamic gathering where industry leaders…
Read More
In today's fast-paced digital landscape, businesses must evolve to stay relevant, and marketing strategies are no exception. While digital marketing…
Read More
The rise of Connected TV has shaken up the advertising landscape. But for many media agencies accustomed to the world of Direct Response TV, the question remains...
Read More
The Unstereotype Alliance, an initiative led by UN Women, has released a groundbreaking global study demonstrating that inclusive advertising content positively represents...
Read More
On July 22, 2024, Google announced a significant shift in its plans regarding third-party cookies in its Chrome browser. The company reversed its earlier….
Read More