Learn how streaming advertising works, which platforms and buying routes brands can consider, how audiences can be targeted and what to plan before launching a campaign.
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Connected TV advertising delivers video ads to audiences watching content through internet connected televisions. Find out how CTV ads are bought, targeted, delivered and measured, and where they can fit within a wider TV strategy.
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Discover the key advantages of outdoor advertising, including high reach, strong brand awareness, and long-term impact for effective marketing campaigns.
Discover what Out-of-Home (OOH) advertising is, where it appears, and how it works. Learn about traditional and digital OOH formats.
From London Underground takeovers to massive murals and global billboard campaigns, discover how Peaky Blinders mastered advertising across mediums to become a cultural icon.
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Cadbury returns with “Made to Share,” showcasing candid moments of everyday generosity across OOH, press, and packaging, reinforcing the brand’s message that kindness and thoughtfulness are universal.
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eBay Advertising’s 2026 UK Marketing Trends Calendar highlights key shopping periods and category-specific demand, helping brands and sellers plan campaigns that align with seasonal and micro-trends.
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During Ramadan, McDonald’s digital billboards display empty packaging throughout the day and only reveal food at sunset. It’s a smart demonstration of timing, empathy and culturally fluent creative execution.
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3D digital billboards are transforming OOH advertising. Here is why they work and how MAG brought the format to life during Drake’s Manchester concerts.
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January 2026 became ITVX’s biggest month on record, with soaps, reality and drama combining to deliver 383 million streams. Here’s what fuelled the growth and why it matters.
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UK ad spend is set to pass £50bn in 2026, driven by strong growth in TV, VOD search, online display and digital audio. This article breaks down the latest AA/WARC data and outlines what mid-sized brands should prioritise to stay competitive and maximise ROI.
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From historic kit deals to modern commercial partnerships, England’s men’s and women’s World Cup teams offer brands a powerful platform rooted in national pride, global reach and cultural relevance.
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As HFSS rules reshape food marketing, fast food brands are turning to ooh advertising to introduce new menus at scale.
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With HFSS advertising now restricted on TV and VOD before 9pm, brands must rethink media planning, creative strategy, and channel mix to maintain visibility and growth.
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Ambient ads place brands on unexpected surfaces across the UK, from high streets to gyms and commuter hubs. This guide covers where to run them, popular formats and how to plan creative that fits the setting and more.
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From iconic John Lewis moments to 2025’s standout ads by Waitrose and Samsung, this blog highlights festive campaigns that continue to inspire and connect with audiences.
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3D and anamorphic billboards are transforming outdoor advertising. This guide explains how the format works, showcases global case studies, and outlines how brands can activate their own high impact campaign.
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Media Agency Group brings Dutch Barn Vodka’s “Positively different” campaign to life, using tube and bus advertising in London to extend creative reach and amplify awareness for the British vodka brand.
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