Welcome to this week’s edition of Magnet. This week we’re featuring Channel 4’s privatisation, and a clever campaign stunt to raise awareness.
Enjoy.
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Welcome to the 44th edition of Magnet. In the spirit of April Fool’s you can check out this post from one of our Planners about the best April Fool’s campaigns!
This week we’re discovering how AR technology can be used for good, and the shifting of the fashion landscape into virtual realities. So grab a cuppa and enjoy.
Happy April Fools! Don’t worry, there’s no fooling around here. Instead, we’re here to look at some of our favourite past April Fools campaigns, other upcoming key events, and how we can best utilise these key events for brand growth.
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As the Retail Sector steadily climbs to its feet in the after effects of the pandemic, we’ve seen how the UK’s retail sector is championing digital infrastructure as retail continues to grow.
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Recently at mag we had some very exciting news.
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We all know how rapidly technology grows and accelerates, and the same can be said for the media landscape. It’s changing so quickly, with new digital platforms emerging all the time. The ability to watch content wherever and whenever we want is more prevalent than ever, across the world.
So, the question is, how do we effectively reach young audiences nowadays?
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This week, we’re spotlighting a campaign we’re proud of, and how one brand is using originality to shape it’s mantra.
Today we’re taking a look at Wordle’s viral success from a marketing standpoint, providing a useful look into how to generate buss, create a fandom and achieve consistent hype in order to stand out in a digital crowd.
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The pandemic has been happening for almost two years, and with it, human behaviour has had no choice but to evolve so that we could adapt to changes forced upon us. We want to examine some of these evolved behaviours, especially through the lens of consumer lifestyle.
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Welcome to Magnet, this week we’re talking about how magazine’s have reinforced belief of a consumer trend, how Heinz is apologising for being late, and the first virtual model.
Enjoy.
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Welcome to this week’s magnet- we’re talking about a good round up of campaigns, and data put into perspective using an example one of our clients.
Enjoy.
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During the pandemic and After COP26 ( The UN Climate Change Conference) in 2021, there was a significant shift in consumer concerns about environmental impacts, and we can all only expect it to continue and thicken through 2022.
For us media planners, the topic of sustainability has become even more relevant than with the presence of “Veganuary” last month.
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Welcome to this week’s edition of magnet. We’ve got lots of data for you this week.
Enjoy.
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Welcome to another week of magnet. The bluest month of the year is almost up (it’s gone fast, hasn’t it?!) so grab a hot drink and settle in for this week’s edition.
Enjoy.
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Last week, the IPA Bellwether Report for Q4 last year was released. There seems to be great optimism looking to 2022, as well as an equal share of risks and opportunities for businesses to be aware of.
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