Today, we wanted to showcase just how simple it is to be contextual, with our national campaign for Decathlon! One of the cities it’s advertising it’s store openings is Liverpool.
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Welcome to the 50th edition of magnet, sit back and enjoy!
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It’s a statistic filled edition this week, and we’re talking about a bike ride one our team are doing in support of charity- details below.
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In the office, we’re all talking about...Elon Musk’s Twitter takeover. Quite literally.
Did Elon acquire the world's leading social microblogging channel because he wants full freedom of speech and to further influence the share price of his global brand, Tesla, or does Elon have bigger plans? We all have our predictions, but the future is, err, innovative…
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Welcome to this week’s magnet. We’re talking eye-catching creatives, Netflix considering advertising & bringing your attention back to C-Flight launching.
Enjoy.
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Welcome to Magnet! And to those of you who celebrate - happy Easter!
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Three of our team, Beatriz, Reece and Kath recently went to an event hosted by INFLUENCER in which they discussed the market trends for 2022. Alongside this, they also had a guest speaker from TikTok; Ryan Martin, Program Manager, who talked about TikTok’s own content creator marketplace.
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Welcome to this week’s edition of Magnet. This week we’re featuring Channel 4’s privatisation, and a clever campaign stunt to raise awareness.
Enjoy.
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Welcome to the 44th edition of Magnet. In the spirit of April Fool’s you can check out this post from one of our Planners about the best April Fool’s campaigns!
This week we’re discovering how AR technology can be used for good, and the shifting of the fashion landscape into virtual realities. So grab a cuppa and enjoy.
Happy April Fools! Don’t worry, there’s no fooling around here. Instead, we’re here to look at some of our favourite past April Fools campaigns, other upcoming key events, and how we can best utilise these key events for brand growth.
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As the Retail Sector steadily climbs to its feet in the after effects of the pandemic, we’ve seen how the UK’s retail sector is championing digital infrastructure as retail continues to grow.
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Recently at mag we had some very exciting news.
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We all know how rapidly technology grows and accelerates, and the same can be said for the media landscape. It’s changing so quickly, with new digital platforms emerging all the time. The ability to watch content wherever and whenever we want is more prevalent than ever, across the world.
So, the question is, how do we effectively reach young audiences nowadays?
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This week, we’re spotlighting a campaign we’re proud of, and how one brand is using originality to shape it’s mantra.
Today we’re taking a look at Wordle’s viral success from a marketing standpoint, providing a useful look into how to generate buss, create a fandom and achieve consistent hype in order to stand out in a digital crowd.
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The pandemic has been happening for almost two years, and with it, human behaviour has had no choice but to evolve so that we could adapt to changes forced upon us. We want to examine some of these evolved behaviours, especially through the lens of consumer lifestyle.
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