For MAG, new year’s resolutions paired with consumer data make us excited. Why? Well, we can use these common new year’s resolutions to understand our campaign audiences.
As a brand, you can take advantage of these trends. So let’s look to what’s likely to be on consumers' minds when they make their new year’s resolutions for 2023.
Read MorePsychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests and lifestyle choices.
In Marketing we’re used to demographics, which explain who your buyer is, includes objective data like gender, age, income and marital status. However, psychographics in marketing delves deeper and focuses on understanding the consumer’s emotions and values, so you can market more accurately.
Psychographic information explains why they buy , and subjective data like belief systems, values, goals and attitudes.
Read MoreEarlier this year, Ofcom released their Communications Market Report, in which they stated: ‘Younger adults (aged 16-24) now watch almost seven times less scheduled TV than those aged 65 and over’ and ‘TV broadcasters' share of TV and video viewing had fallen to 59% in 2021, down from 67% in 2019.’
However, whilst these figures are true- we as an agency know that young people are actually still watching TV, but they ways in which they are watching has changed.
Read MoreHello, and welcome to another edition of Magnet. This week we’re heading across the pond to talk about a canadian campaign, talking about one of our campaigns for luxury outerwear brand Mackage. Today we’re off for our Christmas Party, celebrating the hard work of the team throughout the past year. Have a good weekend, everyone!
Read MoreThis week, we’re talking about some of the latest campaigns that have gone live, including Women’s Aid, Walkers & Spotify.
Read MoreTeam MAG wanted to find out what the best loved Christmas Advert was, so we sent a poll around the office and if you remember- on Twitter and Instagram to find the results. We also thought it’d be interesting to see how people in the industry voted (MAG) VS people outside of the industry (our followers,etc.) and if there were any differences there.
Read MoreCongratulations to Hannah on becoming MIPA! Becoming an Accredited Member of the IPA (MIPA) is the advertising industry's most visible mark of professionalism. It's designed to put people on the same footing as architects, engineers and lawyers. And it's recognised and respected by clients, employers, headhunters and peers. I asked Hannah all about her journey below:
Read MoreIs this the end of Twitter as we know it??
Read MoreThis week, we’re talking about two national campaigns that have got the industry talking, and a new targeting tool that ITV has released. Enjoy!
Read MoreThis week we’re talking about the lasting effects Elon Musk’s purchase of Twitter may have on the industry, the NHS & Black Panther teaming up and how Black Friday has changed.
Read MoreHappy Halloween from MAG! We’re having a look at what brands have been up to to mark the spookiest day of the year.
Read MoreHello, and welcome to another edition of Magnet. Today we’re discussing how Elon Musk’s takeover of Twitter could affect, well, Twitter, TK Maxx’s biggest Christmas campaign yet, and the effects of the new Prime Minister on the industry.
Enjoy.
Read MoreeBay Ads UK’s latest Christmas Spend Trends research report found that the impact of inflation and the cost of living crisis means consumers will be prioritising value for money and thoughtful gifting this festive season, and are planning to be more organised with their spending overall.
Read MoreWelcome to another week of Magnet! Team MAG had a wonderful time at the MPA’s this week, celebrating our hard work and our team. This edition we’re talking updates and a new digital platform for Channel 4. Enjoy.
Read MoreOctober marks Black History Month in the UK, a time dedicated to acknowledging and celebrating Black History and the contributions of those from the Black community in the UK and further
It is a time, this year, that MAG wants to talk about the subject alongside the industry as it currently stands- in all forms that might encompass.
Read MoreHello & welcome to this week’s edition of Magnet today we’re talking about two TV campaigns, and some new advertising formats in Meta.
Grab a hot choc and enjoy.
Read MoreWelcome to another edition of Magnet- enjoy!
Read MoreMedia Agency Group are running a campaign for number one French snacking brand, St Michel in the UK.
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