This week we’re travelling to China, visiting a shoe store and discussing the first ever city wide decorations for Ramadan in London.
Today is also International Trans Day of Visibility, and you can read more about it & it’s importance here.
Enjoy.
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The 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
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This week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
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Today it’s International Women’s Day across the globe. The theme for this year is #EmbraceEquity. Equity recognises that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.
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One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
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Welcome to this week’s edition of magnet. Spring is almost here and this week we’re discussing some clever campaigning, and how brands have been helping in efforts after the devastating earthquake in Turkey and Syria. Yesterday, we posted about the timeline of LGBTQ history in the advertising industry, and how we can do better going forward.
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In the UK, it’s LGBTQ+ history month, and MAG wanted to reflect on the history of LGBTQ+ marketing.
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Welcome to another week of the latest industry news. Enjoy!
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Welcome to another edition of Magnet. This week we’re talking about LGBTQ+ history month, Specsavers and Channel 4 and an experiential campaign of SuperDrug’s.
Enjoy.
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Has the metaverse lived up to it’s hype? Let’s find out.
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Welcome to another edition of Magnet. This week we’re discussing a clever PS5 campaign, Nike and Tiffany’s teasing a collaboration and the uses of ChatGPT.
Enjoy!
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Welcome to Magnet- a few more days of endless January are left, then we’ll be hurtling into brighter days and hopefully, soon, warmer weather!
For now, wrap up and enjoy.
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Welcome to another edition of magnet! This week we’re talking about an important campaign by The&Partnership in calling for the protection of trans people with a ban on conversion therapy, the first round of stats from the recently launched ITVX and London being named the best city in the World!
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MAG is taking a look at this year’s campaigns that do it just right- all celebrating the Year of the Rabbit, featuring the likes of Tommy Hilfiger, Starbucks, Apple, Mac, McDonald’s and Manchester City Football Club
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Today, the IPA released Q4 2022’s Bellwether Report. The Report is researched and published by S&P Global on behalf of the IPA. It features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The report also helps us, as an industry, look to the near future and aids us in what to expect.
The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.
So what were the key findings of the report? And how should we react? Well, I spoke to three of my colleagues about specific areas of the report.
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We’re thrilled that we were featured in Prolific North to talk about our wonderful latest campaign with our client Sykes Holiday Cottages, with a bold, new creative that looks at the brand from another angle!
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