In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
Read MoreFor their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.
Read MoreApril Showers are really living up to their name this week- but MAG hopes you have a good (dry) weekend!
This week, some retail figures, and a campaign from us.
Enjoy.
Read MoreTo find out more- see our exclusive piece in Prolific North
Read MoreHappy Easter and Happy Passover to those celebrating this week/end! This week, it was revealed in a survey that advertising has ranked as the fifth-happiest industry out of 29 in the UK, with 74% job satisfaction. That’s certainly something to smile about over the bank hol isn’t it? We’ve got a campaign heavy edition this week, enjoy.
This week we’re travelling to China, visiting a shoe store and discussing the first ever city wide decorations for Ramadan in London.
Today is also International Trans Day of Visibility, and you can read more about it & it’s importance here.
Enjoy.
Read MoreThe 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
Read MoreThis week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
Read MoreToday it’s International Women’s Day across the globe. The theme for this year is #EmbraceEquity. Equity recognises that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.
Read MoreOne brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
Read MoreWelcome to this week’s edition of magnet. Spring is almost here and this week we’re discussing some clever campaigning, and how brands have been helping in efforts after the devastating earthquake in Turkey and Syria. Yesterday, we posted about the timeline of LGBTQ history in the advertising industry, and how we can do better going forward.
Read MoreIn the UK, it’s LGBTQ+ history month, and MAG wanted to reflect on the history of LGBTQ+ marketing.
Read MoreWelcome to another week of the latest industry news. Enjoy!
Read MoreWelcome to another edition of Magnet. This week we’re talking about LGBTQ+ history month, Specsavers and Channel 4 and an experiential campaign of SuperDrug’s.
Enjoy.
Read MoreHas the metaverse lived up to it’s hype? Let’s find out.
Read MoreWelcome to another edition of Magnet. This week we’re discussing a clever PS5 campaign, Nike and Tiffany’s teasing a collaboration and the uses of ChatGPT.
Enjoy!
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