The former Channel 4 Agency Sales Manager joins from Open Partners where he was Sales and Marketing Partner, prior to that he spent more than 3 years at Finecast, with a third of that as Associate Director.
Read More
Happy Friday everyone! And Eid Mubarak to those celebrating today!
Today we’ve got some stats to dig into and some great campaigns to take a look at, but before we get into it, if you missed our IRL Activation with Strictly stars, well, you don’t want to miss it.
Enjoy!
Read More
In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
Read More
For their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.
Read More
April Showers are really living up to their name this week- but MAG hopes you have a good (dry) weekend!
This week, some retail figures, and a campaign from us.
Enjoy.
Read More
To find out more- see our exclusive piece in Prolific North
Read More
Happy Easter and Happy Passover to those celebrating this week/end! This week, it was revealed in a survey that advertising has ranked as the fifth-happiest industry out of 29 in the UK, with 74% job satisfaction. That’s certainly something to smile about over the bank hol isn’t it? We’ve got a campaign heavy edition this week, enjoy.
Research has recently discovered that 4 in 5 people in the UK are planning to go on holiday this year. MAG is going to unpack what that means for tourism advertising.
Read More
This week we’re travelling to China, visiting a shoe store and discussing the first ever city wide decorations for Ramadan in London.
Today is also International Trans Day of Visibility, and you can read more about it & it’s importance here.
Enjoy.
Read More
The 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
Read More
This week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
Read More
Today it’s International Women’s Day across the globe. The theme for this year is #EmbraceEquity. Equity recognises that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.
Read More
One brand in particular went viral recently, for producing a video that’s not only an ad, but 10 minutes long.
Alongside the iconic hotel chain heiress Paris Hilton, the Hilton Hotels video featured famous creators including Chris Olsen, GirlBossTown and KelzWright, challenging viewers to stay to the end in order to be in with a chance of winning Hilton Honors Points.
Read More
Welcome to this week’s edition of magnet. Spring is almost here and this week we’re discussing some clever campaigning, and how brands have been helping in efforts after the devastating earthquake in Turkey and Syria. Yesterday, we posted about the timeline of LGBTQ history in the advertising industry, and how we can do better going forward.
Read More
In the UK, it’s LGBTQ+ history month, and MAG wanted to reflect on the history of LGBTQ+ marketing.
Read More
Welcome to another week of the latest industry news. Enjoy!
Read More
Welcome to another edition of Magnet. This week we’re talking about LGBTQ+ history month, Specsavers and Channel 4 and an experiential campaign of SuperDrug’s.
Enjoy.
Read More