Welcome to this week’s magnet! Today we’re revisited the spectacle that eurovision was, going back to our childhood with Lego, and discussing an experiment Channel 4 is partaking in.
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The 2023 Eurovision finals are this Saturday, and with it being hosted in Liverpool, we wanted to discuss a round up of all the weird, shiny and wonderful campaigns that have gone live surrounding the competition.
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This weekend marks the ascension of King Charles III to the throne inside Westminster Abbey in London. The ceremony is predicted to draw viewers in the millions globally.
This edition is going to take a look at how brands across the UK are celebrating the coronation, adland style.
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Earlier this year, we heard that The UK Major media owners have entered into a landmark deal to create a centralised system for tracking and verifying all out-of-home advertising, which should be live in July, so as it creeps closer to summer- MAG wanted to write a run down of what this means for the industry in the UK.
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It seems like there’s a new AI related headline every week. With the sheer potential it holds, it’s created two mindsets within us: 1) is the caution and apprehension that AI could overtake human capability. 2) is the fact that AI could become a very valuable tool- aiding every industry.
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The former Channel 4 Agency Sales Manager joins from Open Partners where he was Sales and Marketing Partner, prior to that he spent more than 3 years at Finecast, with a third of that as Associate Director.
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Happy Friday everyone! And Eid Mubarak to those celebrating today!
Today we’ve got some stats to dig into and some great campaigns to take a look at, but before we get into it, if you missed our IRL Activation with Strictly stars, well, you don’t want to miss it.
Enjoy!
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In Quarter Four 2022, we saw the appetite for marketing was strong, despite the uneasy waters of a possible recession, and now we have the results of Q1 2023, it is great to see that this is continuing for marketing activities to support brands.
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For their SS23 collection, Dune London wanted to demonstrate the transformational power of shoes and how the perfect pair can define the way you move, making you look and feel special.
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April Showers are really living up to their name this week- but MAG hopes you have a good (dry) weekend!
This week, some retail figures, and a campaign from us.
Enjoy.
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To find out more- see our exclusive piece in Prolific North
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Happy Easter and Happy Passover to those celebrating this week/end! This week, it was revealed in a survey that advertising has ranked as the fifth-happiest industry out of 29 in the UK, with 74% job satisfaction. That’s certainly something to smile about over the bank hol isn’t it? We’ve got a campaign heavy edition this week, enjoy.
Research has recently discovered that 4 in 5 people in the UK are planning to go on holiday this year. MAG is going to unpack what that means for tourism advertising.
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This week we’re travelling to China, visiting a shoe store and discussing the first ever city wide decorations for Ramadan in London.
Today is also International Trans Day of Visibility, and you can read more about it & it’s importance here.
Enjoy.
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The 31st March marks International Trans Day of Visibility.
It is a day dedicated to celebrating transgender people and raising awareness of discrimination faced by transgender people worldwide, as well as a celebration of their contributions to society.
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This week is a digital one! We’re talking about Google’s answer to ChatGPT, the power of DOOH and some innovative and contextual DOOH advertising in Dublin.
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Today it’s International Women’s Day across the globe. The theme for this year is #EmbraceEquity. Equity recognises that each person has different circumstances, and allocates the exact resources and opportunities needed to reach an equal outcome.
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