Television. The flickering box in the corner, the silent observer in the living room, the window to worlds near and far. But is it merely a passive amusement, a way to fill the silence between chores? In the age of streaming wars and YouTube algorithms…
Read MoreThe Future of TV Global 2023 event, held last week in London, served as a platform for industry experts, thought leaders, and enthusiasts to come together and…
Read MoreIn an era dominated by digital marketing, the enduring relevance of out-of-home (OOH) advertising is often overlooked. However, savvy marketers…
Read MoreThe convergence of earned, owned, and paid media is no longer a point of debate but rather a fundamental aspect of effective…
Read MoreThe Christmas season is more than a time of festivities and joy; it’s a pivotal period for consumer spending and retail activities. As we embrace the holiday spirit…
Read MoreConnected TV (CTV) has transformed the television landscape in the UK, offering viewers a vast array of content on demand, breaking free from…
Read MoreIn a competitive business landscape, where consumers are bombarded with choices, brand marketing emerges as a potent tool to not only distinguish…
Read MoreWith a diverse gaming community of 50 million in the UK, it is imperative to recognise gaming advertising as a powerful marketing channel, breaking away from the…
Read MoreAddressable TV is a fantastic innovation in the broadcast space, allowing advertisers to serve a more personalised advert to the right person, at the right time, no matter…
Read MoreIn a rapidly evolving digital landscape, linear TV advertising remains a cornerstone for successful campaigns. In the UK, it's the preferred choice for many advertisers looking…
Read MoreOne of the trend predictions for 2024 is the increased usage of AI to create reimagine or computer-generated Ad content on traditional media channels -in particular OOH. Looking at…
Read MoreIn the ever-evolving landscape of advertising, the digital out-of-home (DOOH) sector has emerged as a powerful force. DOOH has transitioned from static billboards to…
Read MoreRecently, we came across some interesting news that we couldn't wait to share with all of you. X, which many of us fondly remember as Twitter, has decided to join hands with the tech behemoth…
Read MoreOur latest campaign for Beazley Insurance has been running across London from the Spring-Summer period, and Team MAG are delighted to share these stunning creatives and format takeovers across pivotal locations in the Square Mile- London’s city centre, and the heart of London’s financial district.
Read MoreWelcome to this week’s magnet! Today we’re revisited the spectacle that eurovision was, going back to our childhood with Lego, and discussing an experiment Channel 4 is partaking in.
Read MoreThe 2023 Eurovision finals are this Saturday, and with it being hosted in Liverpool, we wanted to discuss a round up of all the weird, shiny and wonderful campaigns that have gone live surrounding the competition.
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