Christmas 2024 brought some amazing content across Linear, VOD and Streaming for viewers, with millions of viewers across many channels and…
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As we enter a new year, it's the perfect time to look back at the most game-changing updates across the digital world. And let’s be honest, there have been…
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With the holiday season in full swing, retailers are competing for attention in the crowded advertising space. UK brands are leaning on creative and…
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Whether you headed to the cinema or settled in for jungle antics, there was no shortage of entertainment in November.
The cinematic year of 2024 has been nothing short of spectacular, with box office hits, highly anticipated sequels, and exciting upcoming…
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In an interesting turn for UK radio, commercial stations, which recently reached a record-high listening share of 55%, saw a slight dip to 53.3% in Q3. Meanwhile, the…
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As the chilly season sets in, we’re excited to announce the launch of an OOH campaign for Vicks Triple Action VapoDrops. Running across the month November, this…
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There’s been a long-standing belief in the advertising world that brands should avoid placing their ads next to certain types of news stories, especially…
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A couple of weeks ago, our planning and digital team attended The Future of Media event in Manchester, a dynamic gathering where industry leaders…
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In today's fast-paced digital landscape, businesses must evolve to stay relevant, and marketing strategies are no exception. While digital marketing…
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The rise of Connected TV has shaken up the advertising landscape. But for many media agencies accustomed to the world of Direct Response TV, the question remains...
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The Unstereotype Alliance, an initiative led by UN Women, has released a groundbreaking global study demonstrating that inclusive advertising content positively represents...
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On July 22, 2024, Google announced a significant shift in its plans regarding third-party cookies in its Chrome browser. The company reversed its earlier….
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We all know how a strong OOH (out-of-home) campaign can drive in-store sales, but we've never really understood its true effect on online sales—until now. A recent…
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In the dynamic and fast-paced world of digital marketing, paid media advertising stands out as a crucial strategy for businesses looking to increase their…
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Last week, the UK's biggest commercial broadcaster, ITV, held its annual Showcase event. This year's iteration, the largest ever with over 500 attendees, saw…
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The marketing landscape is constantly evolving, and staying ahead of the curve requires a laser focus on effectiveness. In its third year, Marketing Week's "The Language…
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Reddit shares rose more than 15% in first quarterly earnings since going public in March 2024. Its advertising landscape remains relatively uncharted…
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In today's fast-paced world of marketing, capturing the attention of consumers amidst the constant barrage of advertisements can be a daunting task. Traditional advertising…
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