It’s not just voice search anymore… It’s a Conversation

The way people discover information is evolving and fast. What began with voice search is now expanding into a new era of AI-assisted discovery and interaction. Today, people don’t just search, they ask, talk, and even converse with platforms powered by AI and voice capabilities.

Voice is No Longer Just Search,  It’s Conversation!

We’ve moved beyond simply saying “Hey Siri” or “OK Google” for directions or dinner suggestions. Increasingly, users are engaging with voice interfaces and AI platforms to interact, explore, and make decisions, whether through smart speakers, in-car assistants, or platforms powered by generative AI like ChatGPT or Alexa.

According to the 2025 State of Audio Tech report:

“The lines between consumption and participation are blurring. As audiences demand content that is both interactive and emotionally resonant, omnichannel consumption is now the norm.”

This shift has major implications for how brands show up in audio environments. Just consider this: 31% of weekly podcast listeners now use YouTube as their preferred platform. People are consuming audio content where visual and interactive features are layered in and they expect richer, more responsive experiences.

As audio becomes more interactive and AI platforms become primary entry points for discovery, there’s an opportunity to engage audiences in ways that go far beyond passive listening.

How can you activate or seize the opportunity? Let’s talk about voice-activated ads:

Voice-activated ads enable real-time, two-way interactions. Think of them not as interruptions, but as invitations:
– “Want to hear more?”
– “Say YES to claim your offer.”
– “Tell us what you're looking for.”

These ads feel natural and seamless, designed for voice-first environments. They support multiple languages, adapt to response times, and create personalised user journeys from browsing a product to booking a service, all initiated by voice.

Audio is no longer just a background channel. It’s becoming a primary interface for engagement especially as AI platforms and voice interactions converge. For brands, that means rethinking how we design campaigns for this new behaviour.

Ready to explore how voice activated audio can become part of your media strategy?
Let’s talk.