A breakdown of the IPA's Q4 2022 Bellwether Report
A breakdown of the IPA's Q4 2022 Bellwether Report

Today, the IPA released Q4 2022’s Bellwether Report. The Report is researched and published by S&P Global on behalf of the IPA. It  features original data drawn from a panel of around 300 UK marketing professionals and provides a key indicator of the health of the economy. The report also helps us, as an industry, look to the near future and aids us in what to expect.

The survey panel has been carefully selected to represent all key business sectors, drawn primarily from the nation’s top 1000 companies.

So what were the key findings of the report? And how should we react? Well, I spoke to three of my colleagues about specific areas of the report.

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DataClickTap MediaIPA Bellwether Report, IPA, Q4
Team MAG: 2023 Industry Predictions
Team MAG: 2023 Industry Predictions

The past couple of years have been unpredictable to say the least, but here at MAG, we are  interested in how unpredictably shapes our industry and how we overcome challenges and utilise opportunities to push the best campaigns out into the world, despite everything. With that being said, I sat down with three of Team MAG, all with the very best expertise in their field to find out their predictions and projections for the advertising industry in 2023.

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Advertising, About MAGClickTap Media2023 predictions, Steve Arklie, Amy Roberts, Beatriz Gonzalez, Digital, TV landscpare, Prolific North